http://haleyhodgen.com The Design Portfolio of Haley Hodgen Wed, 30 May 2012 11:40:27 +0000 http://haleyhodgen.com en http://haleyhodgen.com/Taj-Mahal-Indian-Restaurant http://haleyhodgen.com/following/haleyhodgen.com/Taj-Mahal-Indian-Restaurant Wed, 30 May 2012 11:40:27 +0000 The Design Portfolio of Haley Hodgen 1227954 Challenge Develop a menu design using only two colors for Taj Mahal Indian Restaurant Solution An homage to the actual Taj Mahal by means of a tall, elegant format, and colors which elicit thoughts of curry and traditional Indian food. A consistent hierarchy of text allows for easy use. 16" x 4" trim size <img src="http://payload.cargocollective.com/1/2/90137/1227954/indianmenu_front.jpg" width="505" height="670" width_o="505" height_o="670" src_o="http://payload.cargocollective.com/1/2/90137/1227954/indianmenu_front_o.jpg" data-mid="6142119" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/90137/1227954/indianmenu_hands.jpg" width="491" height="670" width_o="491" height_o="670" src_o="http://payload.cargocollective.com/1/2/90137/1227954/indianmenu_hands_o.jpg" data-mid="6142132" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/90137/1227954/indianmenu_closeup.jpg" width="447" height="670" width_o="447" height_o="670" src_o="http://payload.cargocollective.com/1/2/90137/1227954/indianmenu_closeup_o.jpg" data-mid="6142162" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/90137/1227954/indianmenu_frontandback.jpg" width="411" height="670" width_o="411" height_o="670" src_o="http://payload.cargocollective.com/1/2/90137/1227954/indianmenu_frontandback_o.jpg" data-mid="6142172" border="0" align="left"/> Challenge Develop a menu design using only two colors for Taj Mahal Indian Restaurant Solution An homage to the actual Taj Mahal by means of a tall, elegant... http://haleyhodgen.com/Holiday-Awards-Program http://haleyhodgen.com/following/haleyhodgen.com/Holiday-Awards-Program Tue, 15 May 2012 09:41:57 +0000 The Design Portfolio of Haley Hodgen 3408020 Challenge Create a black and white program design for a fine arts awards ceremony. Solution A clean and well-organized layout which uses a consistent hierarchy to facilitate easy usage. 7" x 8 1/2" trim size <img src="http://payload55.cargocollective.com/1/2/90137/3408020/awards1.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload55.cargocollective.com/1/2/90137/3408020/awards1_o.jpg" data-mid="17533690" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/2/90137/3408020/awards2.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload55.cargocollective.com/1/2/90137/3408020/awards2_o.jpg" data-mid="17533691" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/2/90137/3408020/awards3.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload55.cargocollective.com/1/2/90137/3408020/awards3_o.jpg" data-mid="17533692" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/2/90137/3408020/awards4.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload55.cargocollective.com/1/2/90137/3408020/awards4_o.jpg" data-mid="17533696" border="0" align="left"/> Challenge Create a black and white program design for a fine arts awards ceremony. Solution A clean and well-organized layout which uses a consistent hierarchy to... http://haleyhodgen.com/Oz http://haleyhodgen.com/following/haleyhodgen.com/Oz Mon, 14 May 2012 21:58:35 +0000 The Design Portfolio of Haley Hodgen 3405423 Challenge Make a handmade book using any binding technique. Solution A gift for a friend documenting our travels using my personal photography, found objects, and poetry by Rachel Mejak. The book is bound using the longstitch method. 9" x 6" trim size Paper, duck cloth, leather, binder's thread, twine, found objects, brass, stone, PVA, inkjet <img src="http://payload55.cargocollective.com/1/2/90137/3405423/oz1.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload55.cargocollective.com/1/2/90137/3405423/oz1_o.jpg" data-mid="17517826" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/2/90137/3405423/oz5.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload55.cargocollective.com/1/2/90137/3405423/oz5_o.jpg" data-mid="17518051" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/2/90137/3405423/oz2.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload55.cargocollective.com/1/2/90137/3405423/oz2_o.jpg" data-mid="17517828" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/2/90137/3405423/oz3.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload55.cargocollective.com/1/2/90137/3405423/oz3_o.jpg" data-mid="17517829" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/2/90137/3405423/oz4.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload55.cargocollective.com/1/2/90137/3405423/oz4_o.jpg" data-mid="17517893" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/2/90137/3405423/oz6.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload55.cargocollective.com/1/2/90137/3405423/oz6_o.jpg" data-mid="17517832" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/2/90137/3405423/oz7.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload55.cargocollective.com/1/2/90137/3405423/oz7_o.jpg" data-mid="17517833" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/2/90137/3405423/oz8.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload55.cargocollective.com/1/2/90137/3405423/oz8_o.jpg" data-mid="17517835" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/2/90137/3405423/oz9.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload55.cargocollective.com/1/2/90137/3405423/oz9_o.jpg" data-mid="17517837" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/2/90137/3405423/oz10.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload55.cargocollective.com/1/2/90137/3405423/oz10_o.jpg" data-mid="17517839" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/2/90137/3405423/oz11.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload55.cargocollective.com/1/2/90137/3405423/oz11_o.jpg" data-mid="17518402" border="0" align="left"/> Challenge Make a handmade book using any binding technique. Solution A gift for a friend documenting our travels using my personal photography, found objects, and... http://haleyhodgen.com/The-Seas-Encompass http://haleyhodgen.com/following/haleyhodgen.com/The-Seas-Encompass Mon, 14 May 2012 16:50:15 +0000 The Design Portfolio of Haley Hodgen 3403925 Challenge Create a handmade book with a topic and binding of choice. Solution A book of significant maritime expeditions bound using the cased-in method. 4" x 4" trim size Paper, Davey board, bookcloth, vellum, decorative tissue, PVA, binder's thread, muslin, inkjet, brass <img src="http://payload55.cargocollective.com/1/2/90137/3403925/nautical_book1.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload55.cargocollective.com/1/2/90137/3403925/nautical_book1_o.jpg" data-mid="17510130" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/2/90137/3403925/nautical_book2.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload55.cargocollective.com/1/2/90137/3403925/nautical_book2_o.jpg" data-mid="17510132" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/2/90137/3403925/nautical_book3.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload55.cargocollective.com/1/2/90137/3403925/nautical_book3_o.jpg" data-mid="17510133" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/2/90137/3403925/nautical_book9.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload55.cargocollective.com/1/2/90137/3403925/nautical_book9_o.jpg" data-mid="17510162" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/2/90137/3403925/nautical_book5.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload55.cargocollective.com/1/2/90137/3403925/nautical_book5_o.jpg" data-mid="17510137" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/2/90137/3403925/nautical_book4.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload55.cargocollective.com/1/2/90137/3403925/nautical_book4_o.jpg" data-mid="17510134" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/2/90137/3403925/nautical_book6.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload55.cargocollective.com/1/2/90137/3403925/nautical_book6_o.jpg" data-mid="17510155" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/2/90137/3403925/nautical_book7.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload55.cargocollective.com/1/2/90137/3403925/nautical_book7_o.jpg" data-mid="17510157" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/2/90137/3403925/nautical_book8.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload55.cargocollective.com/1/2/90137/3403925/nautical_book8_o.jpg" data-mid="17510161" border="0" align="left"/> Challenge Create a handmade book with a topic and binding of choice. Solution A book of significant maritime expeditions bound using the cased-in method. 4" x 4"... http://haleyhodgen.com/A-Graduate-s-Manifesto-of-Design http://haleyhodgen.com/following/haleyhodgen.com/A-Graduate-s-Manifesto-of-Design Mon, 14 May 2012 15:42:29 +0000 The Design Portfolio of Haley Hodgen 3401493 Challenge Write a personal design manifesto. Create a typographic version and another with an added visual element. Solution A broadside and a handmade book which communicate my personal beliefs and propositions regarding design. Book: 5" x 6" trim size Broadside: 26" x 11" Paper, Davey board, bookcloth, binder's thread, PVA <img src="http://payload55.cargocollective.com/1/2/90137/3401493/manifesto2.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload55.cargocollective.com/1/2/90137/3401493/manifesto2_o.jpg" data-mid="17497222" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/2/90137/3401493/manifesto1.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload55.cargocollective.com/1/2/90137/3401493/manifesto1_o.jpg" data-mid="17497225" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/2/90137/3401493/manifesto4.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload55.cargocollective.com/1/2/90137/3401493/manifesto4_o.jpg" data-mid="17514920" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/2/90137/3401493/manifesto5.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload55.cargocollective.com/1/2/90137/3401493/manifesto5_o.jpg" data-mid="17514921" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/2/90137/3401493/manifesto6.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload55.cargocollective.com/1/2/90137/3401493/manifesto6_o.jpg" data-mid="17514922" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/2/90137/3401493/manifesto7.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload55.cargocollective.com/1/2/90137/3401493/manifesto7_o.jpg" data-mid="17514925" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/2/90137/3401493/manifesto8.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload55.cargocollective.com/1/2/90137/3401493/manifesto8_o.jpg" data-mid="17514927" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/2/90137/3401493/manifesto9.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload55.cargocollective.com/1/2/90137/3401493/manifesto9_o.jpg" data-mid="17514929" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/2/90137/3401493/manifesto10.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload55.cargocollective.com/1/2/90137/3401493/manifesto10_o.jpg" data-mid="17514930" border="0" align="left"/> <img src="http://payload55.cargocollective.com/1/2/90137/3401493/manifesto_type2.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload55.cargocollective.com/1/2/90137/3401493/manifesto_type2_o.jpg" data-mid="17534514" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/2/90137/3401493/manifesto_type3.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload55.cargocollective.com/1/2/90137/3401493/manifesto_type3_o.jpg" data-mid="17534516" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/2/90137/3401493/manifesto_type4.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload55.cargocollective.com/1/2/90137/3401493/manifesto_type4_o.jpg" data-mid="17534521" border="0" align="left"/> <img src="http://payload55.cargocollective.com/1/2/90137/3401493/manifesto_type.jpg" width="670" height="1541" width_o="670" height_o="1541" src_o="http://payload55.cargocollective.com/1/2/90137/3401493/manifesto_type_o.jpg" data-mid="17512512" border="0" align="left"/> Source LIFE Photo Archive Hosted by Google. Web. 20 April 2012. . Challenge Write a personal design manifesto. Create a typographic version and another with an added visual element. Solution A broadside and a handmade book which... http://haleyhodgen.com/IUAM-Angles-Cafe-Banners http://haleyhodgen.com/following/haleyhodgen.com/IUAM-Angles-Cafe-Banners Mon, 14 May 2012 15:30:24 +0000 The Design Portfolio of Haley Hodgen 3402003 Challenge Design a series of outdoor banners for the Indiana University Art Museum's Angles Café & Gift Shop to attract students and visitors passing by on foot. Solution A triangle motif reflects the architecture of the museum itself which inspired the name "Angles." The contemporary and sophisticated color palette reflects the nature of the café. A photo shoot was conducted to portray a range of customers relaxing, drinking coffee, shopping, and studying in the shop. 46" x 18" <img src="http://payload55.cargocollective.com/1/2/90137/3402003/angles_banners1.jpg" width="670" height="900" width_o="670" height_o="900" src_o="http://payload55.cargocollective.com/1/2/90137/3402003/angles_banners1_o.jpg" data-mid="17499575" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/2/90137/3402003/angles_banners7.jpg" width="670" height="900" width_o="670" height_o="900" src_o="http://payload55.cargocollective.com/1/2/90137/3402003/angles_banners7_o.jpg" data-mid="17499590" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/2/90137/3402003/angles_banners2.jpg" width="670" height="900" width_o="670" height_o="900" src_o="http://payload55.cargocollective.com/1/2/90137/3402003/angles_banners2_o.jpg" data-mid="17499598" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/2/90137/3402003/angels_banners4.jpg" width="670" height="900" width_o="670" height_o="900" src_o="http://payload55.cargocollective.com/1/2/90137/3402003/angels_banners4_o.jpg" data-mid="17499617" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/2/90137/3402003/angles_banners5.jpg" width="670" height="900" width_o="670" height_o="900" src_o="http://payload55.cargocollective.com/1/2/90137/3402003/angles_banners5_o.jpg" data-mid="17499626" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/2/90137/3402003/angles_banners6.jpg" width="670" height="900" width_o="670" height_o="900" src_o="http://payload55.cargocollective.com/1/2/90137/3402003/angles_banners6_o.jpg" data-mid="17499648" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/2/90137/3402003/angles_banners8.jpg" width="670" height="900" width_o="670" height_o="900" src_o="http://payload55.cargocollective.com/1/2/90137/3402003/angles_banners8_o.jpg" data-mid="17543579" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/2/90137/3402003/angles_banners9.jpg" width="670" height="900" width_o="670" height_o="900" src_o="http://payload55.cargocollective.com/1/2/90137/3402003/angles_banners9_o.jpg" data-mid="17543586" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/2/90137/3402003/angles_banners11.jpg" width="670" height="900" width_o="670" height_o="900" src_o="http://payload55.cargocollective.com/1/2/90137/3402003/angles_banners11_o.jpg" data-mid="17543608" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/2/90137/3402003/angles_banners10.jpg" width="670" height="900" width_o="670" height_o="900" src_o="http://payload55.cargocollective.com/1/2/90137/3402003/angles_banners10_o.jpg" data-mid="17543590" border="0" align="left"/> Challenge Design a series of outdoor banners for the Indiana University Art Museum's Angles Café & Gift Shop to attract students and visitors passing by on foot. ... http://haleyhodgen.com/Histories-in-Time-Space http://haleyhodgen.com/following/haleyhodgen.com/Histories-in-Time-Space Mon, 14 May 2012 15:07:02 +0000 The Design Portfolio of Haley Hodgen 3401233 Challenge Create a timeline of your life, paralleled with the history of graphic design and a third topic of choice. Solution A scroll map with multiple Mylar transparencies documenting three timelines geographically and chronologically. I chose to chart my interpersonal relationships, the history of graphic design, and nautical history. 17" x 42" flat size Mylar, duck cloth, leather, thread, paper, inkjet <img src="http://payload55.cargocollective.com/1/2/90137/3401233/map_full.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload55.cargocollective.com/1/2/90137/3401233/map_full_o.jpg" data-mid="17495647" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/2/90137/3401233/map1.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload55.cargocollective.com/1/2/90137/3401233/map1_o.jpg" data-mid="17495655" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/2/90137/3401233/map_people.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload55.cargocollective.com/1/2/90137/3401233/map_people_o.jpg" data-mid="17506205" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/2/90137/3401233/map_peel.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload55.cargocollective.com/1/2/90137/3401233/map_peel_o.jpg" data-mid="17495671" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/2/90137/3401233/map3.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload55.cargocollective.com/1/2/90137/3401233/map3_o.jpg" data-mid="17495690" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/2/90137/3401233/map4.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload55.cargocollective.com/1/2/90137/3401233/map4_o.jpg" data-mid="17495706" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/2/90137/3401233/map2.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload55.cargocollective.com/1/2/90137/3401233/map2_o.jpg" data-mid="17495709" border="0" align="left"/><img src="http://payload55.cargocollective.com/1/2/90137/3401233/map_rolled.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload55.cargocollective.com/1/2/90137/3401233/map_rolled_o.jpg" data-mid="17495711" border="0" align="left"/> Sources Culver, Henry B., and Gordon Grant. The Book of Old Ships, and Something of Their Evolution and Romance,. Garden City, NY: Garden City Pub., 1924. Print. Meggs, Philip B. A History of Graphic Design. New York: Van Nostrand Reinhold, 1983. Print. Challenge Create a timeline of your life, paralleled with the history of graphic design and a third topic of choice. Solution A scroll map with multiple Mylar... http://haleyhodgen.com/The-Merger-design-business http://haleyhodgen.com/following/haleyhodgen.com/The-Merger-design-business Wed, 25 Apr 2012 10:45:53 +0000 The Design Portfolio of Haley Hodgen 3277104 "The Merger: design + business" is my BFA thesis exploring the value of design thinking to small businesses (abstract at bottom). Book: 9" x 8" trim size Panels: 18" x 32" Paper, inkjet, Davey board, duckcloth, Thai mulberry tissue, PVA, birch plywood, vinyl <img src="http://payload48.cargocollective.com/1/2/90137/3277104/the_merger1.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload48.cargocollective.com/1/2/90137/3277104/the_merger1_o.jpg" data-mid="16801735" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/2/90137/3277104/the_merger3.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload48.cargocollective.com/1/2/90137/3277104/the_merger3_o.jpg" data-mid="16801742" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/2/90137/3277104/the_merger2.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload48.cargocollective.com/1/2/90137/3277104/the_merger2_o.jpg" data-mid="16801737" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/2/90137/3277104/merger_people.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload48.cargocollective.com/1/2/90137/3277104/merger_people_o.jpg" data-mid="17492258" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/2/90137/3277104/merger_part1.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload48.cargocollective.com/1/2/90137/3277104/merger_part1_o.jpg" data-mid="17492322" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/2/90137/3277104/merger_culture.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload48.cargocollective.com/1/2/90137/3277104/merger_culture_o.jpg" data-mid="17492348" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/2/90137/3277104/merger_leadership.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload48.cargocollective.com/1/2/90137/3277104/merger_leadership_o.jpg" data-mid="17492356" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/2/90137/3277104/merger_tools.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload48.cargocollective.com/1/2/90137/3277104/merger_tools_o.jpg" data-mid="17492376" border="0" align="left"/><img src="http://payload48.cargocollective.com/1/2/90137/3277104/merger_innovation.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload48.cargocollective.com/1/2/90137/3277104/merger_innovation_o.jpg" data-mid="17492384" border="0" align="left"/> Click "Expand" to view the book I created. Open publication - Free publishing - More book design Abstract What might a visual analysis of the relationship between design thinking and business reveal about the value of design to small businesses? Until recent years, companies have regarded design as a beauty parlor for identities and communications. However, leading companies like Apple, Procter & Gamble, and Samsung have demonstrated that infusing design at every level of an organization has the potential to increase the “bottom-line” more than any other business function. Design is rapidly moving from “posters and toasters” to include processes, systems, and organizations within a business. I suggest that design thinking is valuable not just to large corporations—small businesses can create value for their organizations using many of these same methods. According to Marty Neumeier in his book The Designful Company he states, “You can’t gain a competitive advantage from carrying on with business as usual. You have to design new solutions to problems that other companies are unprepared to tackle...Off-the-rack solutions are insufficient in an age of perpetual change.” Investing in effective design is more important than ever in this economy. Businesses cannot afford to blend in. Furthermore, those businesses that understand how to integrate design at all levels of their company will gain a competitive advantage. Design is a powerful tool for change when applied to all business functions, not just for styling products and communications. Design thinking frees creative activities from their traditional applications and allows them to be applied to a vastly greater range of problems. Design thinking defined: “A discipline that uses designers’ sensibilities and methods to match people’s needs with what is technologically feasible and what a viable business strategy can convert into customer value and market opportunity.” Tim Brown, CEO & President of IDEO Sources www.AIGA.org Breen, Bill. “The Business of Design.” Fast Company: Where ideas and people meet. Brown, Tim, and Barry Kātz. Change by Design: How Design Thinking Transforms Organizations and Inspires Innovation. [New York]: Harper Business, 2009. Print. Lafley, A. G., and Ram Charan. The Game-changer: How You Can Drive Revenue and Profit Growth with Innovation. New York: Crown Business, 2008. Print. Lockwood, Thomas. Design Thinking: Integrating Innovation, Customer Experience and Brand Value. New York, NY: Allworth, 2010. Print. Martin, Roger L. The Design of Business: Why Design Thinking Is the next Competitive Advantage. Boston, MA: Harvard Business, 2009. Print. Neumeier, Marty. The Designful Company: How to Build a Culture of Nonstop Innovation : A Whiteboard Overview. Berkeley, CA: New Riders, 2009. Print. “The Value of Design Factfinder Report.” Design Council. 2007. "The Merger: design + business" is my BFA thesis exploring the value of design thinking to small businesses (abstract at bottom). Book: 9" x 8" trim size Panels:... http://haleyhodgen.com/Creative-Process http://haleyhodgen.com/following/haleyhodgen.com/Creative-Process Mon, 03 Oct 2011 20:38:15 +0000 The Design Portfolio of Haley Hodgen 2061309 Challenge Design a visual representation of your individual creative process. Solution A spinner with multiple arrows which emphasizes flexibility and versatility of my personal creative process. I may exploit the steps of my process in any sequence to best solve the problem at hand.The interactive format invites the viewer to engage and participate in my process. 10" diameter Davey board, paper, inkjet, PVA, hardware, nylon spacers <img src="http://payload.cargocollective.com/1/2/90137/2061309/spinner1.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/2/90137/2061309/spinner1_o.jpg" data-mid="17586224" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/90137/2061309/spinner2.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/2/90137/2061309/spinner2_o.jpg" data-mid="17586225" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/90137/2061309/spinner4.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/2/90137/2061309/spinner4_o.jpg" data-mid="17586227" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/90137/2061309/spinner3.jpg" width="670" height="447" width_o="670" height_o="447" src_o="http://payload.cargocollective.com/1/2/90137/2061309/spinner3_o.jpg" data-mid="17586309" border="0" align="left"/> Challenge Design a visual representation of your individual creative process. Solution A spinner with multiple arrows which emphasizes flexibility and versatility... http://haleyhodgen.com/IDS-Dining-Scene http://haleyhodgen.com/following/haleyhodgen.com/IDS-Dining-Scene Wed, 21 Sep 2011 20:18:45 +0000 The Design Portfolio of Haley Hodgen 2039357 Challenge Revamp the existing campaign for the Dining Scene segment of the Indiana Daily Student Newspaper and develop a new logo. Solution A new logo and an ad campaign consisting of web ads, newspaper and magazine advertisements, and newsstand posters which use alluring imagery and interesting copy to arrest the viewers’ attention. Note: Copy was written by a previous employee and preserved in the redesign. <img src="http://payload.cargocollective.com/1/2/90137/2039357/sushi.jpg" width="300" height="250" width_o="300" height_o="250" src_o="http://payload.cargocollective.com/1/2/90137/2039357/sushi_o.jpg" data-mid="10142317" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/90137/2039357/coffee.jpg" width="300" height="250" width_o="300" height_o="250" src_o="http://payload.cargocollective.com/1/2/90137/2039357/coffee_o.jpg" data-mid="10142328" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/90137/2039357/ethnic.jpg" width="300" height="250" width_o="300" height_o="250" src_o="http://payload.cargocollective.com/1/2/90137/2039357/ethnic_o.jpg" data-mid="10142334" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/90137/2039357/finedining.jpg" width="300" height="250" width_o="300" height_o="250" src_o="http://payload.cargocollective.com/1/2/90137/2039357/finedining_o.jpg" data-mid="10142338" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/90137/2039357/icecream.jpg" width="300" height="250" width_o="300" height_o="250" src_o="http://payload.cargocollective.com/1/2/90137/2039357/icecream_o.jpg" data-mid="10142340" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/90137/2039357/mexican.jpg" width="300" height="250" width_o="300" height_o="250" src_o="http://payload.cargocollective.com/1/2/90137/2039357/mexican_o.jpg" data-mid="10142344" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/90137/2039357/pizza.jpg" width="300" height="250" width_o="300" height_o="250" src_o="http://payload.cargocollective.com/1/2/90137/2039357/pizza_o.jpg" data-mid="10142345" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/90137/2039357/steak.jpg" width="300" height="250" width_o="300" height_o="250" src_o="http://payload.cargocollective.com/1/2/90137/2039357/steak_o.jpg" data-mid="10142346" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/90137/2039357/vegetarian.jpg" width="300" height="250" width_o="300" height_o="250" src_o="http://payload.cargocollective.com/1/2/90137/2039357/vegetarian_o.jpg" data-mid="10142347" border="0" align="left"/><img src="http://payload.cargocollective.com/1/2/90137/2039357/breakfast.jpg" width="300" height="250" width_o="300" height_o="250" src_o="http://payload.cargocollective.com/1/2/90137/2039357/breakfast_o.jpg" data-mid="10142358" border="0" align="left"/> <img src="http://payload.cargocollective.com/1/2/90137/2039357/DiningScene_logo.jpg" width="300" height="250" width_o="300" height_o="250" src_o="http://payload.cargocollective.com/1/2/90137/2039357/DiningScene_logo_o.jpg" data-mid="10144447" border="0" align="left"/> Challenge Revamp the existing campaign for the Dining Scene segment of the Indiana Daily Student Newspaper and develop a new logo. Solution A new logo and an ad...